By: Blaze

Back in Grama's day, jeans cost about $3.00 a pair. Manufactured from sturdy, indigo-dyed denim, they were virtually indestructible and unisex in design. Of course, if you ever put a hole in your jeans, you probably did it hanging upside-down from an oak tree or leaping from the barnloft onto Bossie's back. If Roy Rogers could do it, you reasoned, why not you? After Grama shook her finger in your face, she divested you of your torn jeans. (Very little was "sacred" in those days and modesty went-out with the Victorians.) You might even be sent to your room -- without buttermilk, oatmeal cookies, or even a hug. This meant Grama was really hacked! Going to your room gave you time to contemplate your sins-- real and imagined. Later, you learned this "detention time" allowed Grama time to painstakingly patch the offensive hole in your denims. A gaping hole in your playtogs somehow announced to the neighbors that your family had falled on "hard times", God forbid! So much for Grama's perspective of jeans. Today the generation with "more-money-than-sense" buys pre-torn, pre-washed, pre-shrunk, relaxed-fit jeans. The marketing strategy behind this wardrobe craze depicts an image of active, outdoor "urbies" -- getting away from their stressful 9-to-5's in rugged gear. Outfitted! Lookin' good! Great gear! The rugged image is somewhat flawed by the pocket cellphone. Yep, getting away from it all. Uh huh, with your laptop in your gearbag. Just like Thoreau at "Walden Pond", you betcha'! Got to admit, the "end result" looks a lot better...ahem, excuse the pun.

© MalibuCity.com. All rights reserved.
Home Page | Contact Us